Generational Social Media

Want to know how to reach each generation online?

Baby Boomers are less price sensitive and tend to purchase for need. They place a value on product/service experience. Yet, to date, there is a lack of relevant content that mirrors their need for understanding features and benefits. They are a growing presence online, especially in social media, online shopping, loyalty programs and email.

Gen X purchase for want. They are market savvy, pragmatic and demand honesty. They are less loyal to brands and more solution orientated. They are a busy generation, often taking care of kids, a career and aging parents, so they will use technology when it supports a lifestyle need. They are an entrepreneurial generation, owning 70% of all new businesses, thus heavy users of online shopping and banking, blogs and email.

Gen Y is a culture of strong brand loyalty. They are the key to future revenue growth. Viral elements, not static links, are the key to their engagement. They will likely Tweet and text in real-time from stores and venues. This will likely cause a resurgence of high customer service standards.

So if you want to create a Web 2.0 plan, where the buyers are in charge, you need to focus on the basics: Choose one generational target market, determine how your target market participates online and use the appropriate technology, tactics and tools for your market. Following this simple plan will help you target your market and connect with them in new ways.