Case Study: Keynote on the Future of the United States Workforce
National Association Needed a Prescient Keynote to Address the Future of the United States Workforce
Our Challenges to Address
The Association needed an informative, dynamic and engaging keynote for its annual conference. The audience was well-educated and wanted credible information that would help their members think five to ten years into the future on a topic that would resonate with each individual audience member.
Our Solution
Anne Loehr & Associates spent many months interviewing audience members to see what workforce issues concerned them. It then:
- Conducted research into future workforce trends that would impact all industries and organizations
- Compiled 3-4 trends that organization leaders needed to start paying attention to such as these.
- Created a dynamic and engaging 45-minute keynote, with demographic trends and recommedations for leaders to consider.
Impact
The keynote created such a response from the association members that the association asked ALA to speak again at another conference, as well as speak in a webinar on the topic.
Anne Loehr is a thoughtful, provocative and incisive speaker. Her insights around preparing for, and managing, the workplace of the future should be “required reading” for any company from mid-level management up to the board of directors.”
–Erin Essenmacher, Director of Education, National Association of Corporate Directors
